To be an engine of growth through investments and government revenue generation

Established on February 20, 1963 as Chrysler Philippines Corporation, Mitsubishi Motors Corporation now markets over 16 types of vehicles in the Philippines. Vehicles range from the easily-recognizable Lancer and Galant passenger cars, to light commercial vehicles of different images and purposes: The ubiquitous Pajero, the active Strada 4x4, the Space Gear, Adventure, L300 Versa-van, Exceed, and commercial vans. Moving the industry are the FK/FM trucks and the RP/RS buses. Tucked neatly between the light duty pickups and heavy haulers are the Canter light truck and Rosa mini-bus.With Total Customer Satisfaction remaining to be the underlying commitment, the importance of delivering products and services that are attune to the complex and changing needs of the customers in the Philippine market setting remains to be the thrust of marketing activities and efforts.