To be an engine of growth through investments and government revenue generation

Toyota Motor Philippines (TMP), founded in August 1988, fully embraces the Toyota Way, the core system that marks TOYOTA as a unique business entity and all unifies all Toyota affiliates around the world. The Toyota Way is an ideal, a standard and a guiding beacon for the global Toyota organization. It expresses the beliefs and values shared by all Team members. The Toyota Way is built on two pillars: Continuous Improvement and Respect for People. The Toyota Motor Philippines Way is driven by the will to serve, committed to dominate markets through dynamic selling and timely delivery of attractive products, with excellent customer service and continues product improvement; to produce vehicles and components of outstanding quality, using advanced technology, continuously improving methods and environment-friendly processes while maintaining safe working conditions; to sustain Company profitability, stability, productivity and growth by efficiently engaging in effective financial and resource management for the collective gain of the Toyota family and the society it serves; and to sustain team members; morale and productivity by developing their full potential and total well-being and by establishing mutual trust, mutual responsibility and harmony through open communication. Its vision to be the no. 1 automotive company where great people work as a team to provide the best products and service to their customers manifests itself in all aspects of TMP’s operation and production, thus its strong business as an automotive assembly, vehicle and spare parts sales. TMP has proven itself in the market, its products enjoyed by Filipinos nationwide, such as the completely knocked down (CKDs) main products: the Corolla Altis and Innova; and its completely built units (CBUs) Hilux, Hiace, the Land Cruiser Prado, Rav 4, Vios, Previa, Fortuner, Yaris, Avanza, and the Camry.