Based on the joint report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA) plus industry estimates, total automotive industry sales in March have exceeded 39,000, higher than February’s estimated total industry sales of more than 37,700 units. This pegs first quarter total industry performance at around 112,500 unit sold.

Of the total industry March sales figure, CAMPI and TMA members contributed 36,104 units, marking a 0.7% increase from February 2026 CAMPI-TMA sales number of 35,842. The March figure also maintained a continued growth trend since January – bringing year-to-date CAMPI-TMA sales at 105,642 by the end of the first quarter.

Consistently, sales of various Electrified Vehicles (xEV) continues to show its strong growth momentum. From 3,098 units of Battery, Hybrid, and Plug-In Hybrid Electric Vehicles in February, CAMPI-TMA members posted a total of 6,148 xEV units sold in March. This represents approximately 17% of the total motor vehicle market, supporting the continuous expansion of consumer options when it comes to fuel-efficient and energy-saving cars.

CAMPI president Jose Maria Atienza believes this shift has become more pronounced, in light of the state of national energy emergency declared in late March.

“This continues the rising trend we have been observing the past few years. xEV adoption is mainly driven by users’ growing understanding and acceptance of electrified technologies. We expect this to grow further because of the country’s need for various energy efficient vehicles,” said Atienza.

“Rising oil prices will surely influence the Filipino motorists driving and vehicle purchase behavior. This will not only accelerate the preference for electrified vehicles but may also highlight the practicality of energy efficient vehicles like smaller and lower displacement cars. The auto industry will evolve based on the market’s requirement,” he added.

Among CAMPI-TMA members, Toyota Motor Philippines Corp. (TMPC) leads March 2026 in terms of sales volume and market share at 17,622 units sold (49% share). Mitsubishi Motors Philippines Corp. (MMPC) follows at 6,239 (17%). Rounding up the top 5 are Suzuki Philippines Inc. (SPI) with 1,694 units (4.7%), Nissan Philippines, Inc. (NPI) with 1,491 units (4.13%), and Honda Cars Philippines, Inc (HCPI) with 1,488 units (4.12%).